Alliance Discussion with Bill Novelli, Founder: Business for Impact Center at Georgetown University McDonough School of Business, and Mary Woolley, President & CEO, Research!America

Bill Novelli, Founder of the Business for Impact Center at Georgetown University McDonough School of Business joined Research!America to discuss the art and science of effective R&D advocacy. Bill Novelli co-founded the Campaign for Tobacco-Free Kids and the Coalition to Transform Advanced Care, and is the author of “Good Business: The Talk, Fight, Win Way to Change the World.” Our own Mary Woolley, President and CEO of Research!America, also joined the conversation. Mary and Bill looked at successful, and not so successful, avenues to greater support for public and private sector-fueled R&D.

Watch the recording.